LatestInterview craft
How to test a vibe-coded prototype with real users
A session kit for testing an AI-built prototype: task scenarios, a script, an observation sheet, interview questions and a findings table.
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Practical guides for better customer conversations.
How to plan a study, ask questions that get real answers, and turn what customers tell you into decisions you can stand behind.
Analysis and evidence
How to read a top-performer study before you roll it out
A worksheet and a small pilot plan to judge whether a practice common among your best branches or reps is a cause of their success.
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Study playbooks
Churn interview questions: learn why customers really leave
Churn interview questions as a full 30-minute script, plus a worksheet for weighing rival explanations, so you know which cause of leaving to fix first.
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Research strategy
Product discovery interviews: decide what to build next
Turn your feature list into an assumption map, run interviews about past behaviour and workarounds, and use a rubric to pick what to build.
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Research strategy
Market validation interviews: what they can and cannot prove
Use an evidence ladder, a past-behaviour interview guide and a stop worksheet to judge whether a problem is real enough for the next test.
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Study playbooks
Customer onboarding interview questions: find where people stall
A first-week timeline worksheet, a copyable interview guide and a matching table that show which step between sign-up and value to fix first.
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Analysis and evidence
How to analyse customer interviews: a worked example
Turn your interview transcripts into a finding you can defend: a worked example with a coding table, a counterexample and a copyable template.
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Research operations
How to find customer interview participants who say yes
Write eligibility rules from your decision, then use a copyable screener, invitation messages and channel table to recruit the right interviewees.
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AI research quality
Do users trust your AI feature? Test what they do with its output
A 45-minute session plan with planted flaws, a coding sheet and interview questions to test whether people rely on your AI feature's output.
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Research strategy
Is your AI-built app ready for a private beta? A checklist
A seven-line user-readiness checklist to complete before you invite a first group to your AI-built app, with go or fix-first rules.
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Analysis and evidence
Top performers disagree? How to compare their practices
Strong operators do opposite things. A comparison table and three-way sort show what to trial as a shared principle, what fits some sites and what to test.
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AI research quality
AI interviews vs synthetic users: know where your evidence comes from
Learn to tell AI interviews, AI analysis of real material and synthetic users apart, with an evidence-origin table, a checklist and a slide label.
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