Study playbooks
Customer satisfaction interview questions: get behind the score
A who-to-call grid and a three-branch follow-up interview guide to learn why customers gave the satisfaction score they did, and what to change.
Read articleThe PaidInsight blog
Practical guides for better customer conversations.
How to plan a study, ask questions that get real answers, and turn what customers tell you into decisions you can stand behind.
Analysis and evidence
Turn customer interviews into an AI coding prompt
Turn interview notes into an evidence table, acceptance examples, non-goals and a copyable build prompt your coding agent can follow.
Read article
Study playbooks
How to choose top performers to interview
A selection worksheet, nine record checks and a comparison-group guide for deciding which locations, reps or franchisees to interview.
Read article
Research operations
Building reliable AI workflows with Inngest: lessons from PaidInsight
Lessons from building PaidInsight: durable AI steps, retry identities, database ownership, stream deadlines, webhook recovery and scheduled-job costs.
Read article
Study playbooks
Top performer analysis: turn your best operators' practices into a playbook
A practical top performer analysis guide: verify results, select interviewees, examine working practices and test what another team can use.
Read article
Analysis and evidence
What makes a customer insight evidence-backed?
A clear evidence chain for separating source material, observations, patterns, insights and useful next actions.
Read article
Study playbooks
Which customer research study should you run?
A decision-first guide to selecting a focused customer research study and writing one useful learning goal.
Read article
Interview craft
How to ask customer interview questions that move beyond surface answers
A practical follow-up ladder for moving from broad interview claims to concrete events, sequences, evidence and meaning.
Read article