Analysis and evidenceExplainer
What makes a customer insight evidence-backed?
A clear evidence chain for separating source material, observations, patterns, insights and useful next actions.
Read articleAI-moderated voice research
The $300 customer interview. Now $10.
Paid Insight runs real voice interviews with your customers — our AI moderator calls them on the phone, listens, and probes five levels deep. Participants are paid for their time. You get an evidence-backed editorial report in days.
Try one interview for $5 — hear it before you buy · $15 all-in · no subscription
$10
Per interview
06
Research types
Days, not weeks
Goal to report
Example Paid Insight report: ten phone interviews synthesized into five evidence-ranked insights.
The math
Qualitative research has a price problem. We removed it.
A traditional research firm bills $300 or more per moderated interview. Paid Insight charges $10 — and your participants get paid, too.
A traditional research firm
$300+
per moderated interview
Timeline6–8 weeks
RecruitingWeeks of scheduling & no-shows
Sample8–12 interviews, if budget allows
DeliverableA slide deck, eventually
vs
Paid Insight
$10
per completed interview
TimelineDays
RecruitingParticipants join when it suits them
SampleScale to dozens without scaling cost
DeliverableAn editorial, evidence-linked report
30×
less per interview. Even with a $5 participant reward on top,
you’re at $15 — about five percent of the traditional cost.
Phone-first interviews
The interview is a phone call. That’s the magic.
Most research tools make participants click links, install apps, or sit in front of a webcam. Paid Insight is one of the very few platforms where the whole interview happens over an ordinary phone call — the lowest-friction research experience there is.
1The invite lands by email
PI$5 reward
You’re invited — a paid research interview
Share your experience in a short ~5-minute phone conversation. No account, no app — just a call at a time that suits you.
Claim your interview2They verify their number
+1 (415) ••• ••42
Enter the 6-digit code we texted
Number verified3Our AI calls them
Incoming call
PaidInsight Research
mobile · calling now…
They just answer — and talk
No app to installNo mic setupNo webcamNo schedulingAnonymous by defaultAny hour, any timezone
How it works
From question to evidence in four moves.
01
Pick a goal
Choose one of six research types and state what you want to learn. The platform designs the interview — qualification, question logic, and the Five Levels probes that dig beneath every first answer.
02
Invite your customers
Invites land by email. Participants claim a paid interview slot and verify their phone number — no app, no account, and no calendar tennis, ever.
03
The AI calls them
A real phone call, not a survey link. The moderator asks, listens, and digs into the why behind every answer — at any hour, in parallel.
04
Read the report
Every transcript is enriched and synthesized into an editorial report: ranked insights, evidence meters, verbatim quotes, and actions you can run on Monday.
Research types
Six research goals. One platform.
Every study starts from the question you need answered. The type shapes everything — who qualifies, what gets asked, and how the report reads.
01
“What do the best do?”
Top Performer Extraction
Extract the practices of your top 2–5% so everyone else can replicate them.
02
“What should we build?”
Product Discovery
Find what customers actually need before you spend months building the wrong thing.
03
“How happy are you?”
Customer Satisfaction
Understand what drives happiness — and what quietly erodes it.
04
“Why are you leaving?”
Churn & Exit Analysis
Diagnose why customers leave, and what would have made them stay.
05
“Would you buy this?”
Market Research & Validation
Validate real demand before you build, price, or launch.
06
“How was getting started?”
Onboarding & Activation
Map the friction points and aha moments of the first-week experience.
The deliverable
A report you’ll actually want to read.
Not a transcript dump, not a word cloud. An editorial document where every claim is pinned to who said it — and how many agreed.
01An answer, not a data dump — the headline of the report is the insight itself.
02Insights ranked by evidence strength — interview counts and support rates on every claim.
03Verbatim quotes behind every claim — your customers, in their own words.
04An implementation sequence — plus methodology, limits, and open questions.
Excerpt · from the sample report
Insight 01 · ranked first by evidence
Low-churn operators escalate when members stop consuming the service
Supported in 5 of 10 interviews
“By Wednesday morning, if someone has missed Monday and Tuesday, the coach owns a same-day call and offers two actual class times.”
Interview 01 · multi-location chain operator — verbatim, evidence-linked
Pricing
Ten dollars a conversation.
One credit is one completed interview. A fixed $5 reward goes to your participant on top — they get every cent.
$10
Platform fee
per completed interview
+
$5
Participant reward
fixed — every cent goes to them
=
$15
All-in per interview
versus $300 at a firm
Starter
$50
5 credits · 5 interviews
$75 all-in at checkout — includes $5/interview rewards
5 completed interviews
Full editorial report
All six research types
Most popularStart with 10
Growth
$100
10 credits · 10 interviews
$150 all-in at checkout — includes $5/interview rewards
10 completed interviews
Full editorial report
Stronger evidence per insight
Team
$200
20 credits · 20 interviews
$300 all-in at checkout — includes $5/interview rewards
20 completed interviews
Full editorial report
Run multiple studies at once
Participant rewards are funded separately and go entirely to your participants. Want to hear it first? Run a half-credit test interview for $5.
Research library
Better customer interviews start with better questions.
Practical guidance on interview design, evidence quality, synthesis, and the customer language that helps teams make better decisions.
Campaign playbooksPlaybook
Which customer research study should you run?
A decision-first guide to selecting a focused customer research study and writing one useful learning goal.
Read articleInterview craftGuide
How to ask customer interview questions that move beyond surface answers
A practical follow-up ladder for moving from broad interview claims to concrete events, sequences, evidence and meaning.
Read articleFair questions
Asked before every first study.
Is an AI interviewer actually good enough?
The moderator follows the Five Levels method — it asks, listens, and keeps probing the why behind each answer instead of reading a script. Every claim in the report links back to verbatim evidence. Don’t take our word for it: run a $5 test interview and hear one yourself.
Where do participants come from?
They’re your customers, not a panel. You send invites by email; participants claim a paid slot, verify their phone number, and take the call whenever it suits them.
What about privacy and anonymity?
Interviews are anonymous by default. Quotes are attributed to interview numbers, never names, and phone numbers are used only to verify participants and place the call.
How fast is “days, not weeks”?
Interviews run in parallel, at any hour and in any timezone — the timeline is set by your participants, and most studies go from goal to finished report within days.
What if a call doesn’t complete?
You pay per completed interview — a credit is only consumed when an interview finishes.
Get started
Your customers are ready to talk.
Launch your first study today — and read what you’ve been missing by Friday.